WHAT IS GEOPUSH?
Improve both customer experience & monetization aspects with a new channel through in-app notification push, with a twist on geo-location context.
Hyper-personalize marketing communication
Create and deliver contextualized recommendations such as discounts at stores,... for users when they access a specific location to boost their action rate.
Audience Segmentation
Build and target audiences based on past traits, behaviors, events, purchase data or predicted future behavior.
HOW IT WORKS?
Geo-fencing
Setting up a GPS based perimeter and using it in a myriad of different ways to interact with customers who are inside of the perimeter, ranging from collecting data exchanged inside of the geofence to sending location specific benefits to customers who are inside of the geofence.
A geofence could be set up surrounding a physical store location, when a customer enters this area, a notification could be sent to them offering rewards through a geofence-enabled app on their phone.
Suitable for: Loyalty/Usage or specific Merchant Program.
Beacon technology
Support checking in/indoor-navigating on key entrance points to convert attendees into visitors.
Suitable for: Event with Audiences/Mall Center like Takashimaya.
WHY GEOPUSH IS SO POWERFUL?
Selling to the right customers, at the right place, and at the right time. Capture their attention when they need it the most.
GEOPUSH FITS CLIENTS IN MANY SECTORS
Financial Sectors
E-wallet, digital bank, credit card self-service system,... Plug-in into mobile-banking app: persuade end-user who may never hear of the brands or did not incline to use the product.
Marketplace Industry
Jamja, Meetee,... take advantage of all merchants enlisted on Marketplace Platform to be populated so when customers pass by they will be prompted.
Loyalty Program Management
The Golden Spoon, Popoyes,... take advantage of internal branch locators database to attract people to the brand's programs.
A Step Into Marketing Automation
In general, Geofencing supports Marketing Automation regarding the address of these concerns:
Re-targeting
In the event of dropping-off, when/where to push tailored messages to users.
Customer Database Profile
Enhancing the collection of data to create a robust, comprehensive user profile, with emphasis on geo-location & behavioral statistics.
Automate Triggering
As a sub-module, GeoPush can be used to plug-in the client's core marketing automation system, which will greatly improve the capability to track and analyze ROI of any given campaigns.
CASE STUDY
Example flow
New store grand opening > Cashback Program > [5% Cashback for 10,000 VND spent] > Dining > Female, 26 to 35, < 10 000 000 VND > HCMC > Circle, Radius 20m.
E-wallet
All E-wallet merchants/POS to be enlisted so when a customer passes by they will be prompted.
OUR PRICING
Build and Transfer
- Develop SDK/ API for your Mobile Apps.
- Annual Maintenance.
- Develop WebCMS.
- Hosting.
SaaS
- Develop and maintaince an SaaS-based platform for clients. Cost shall be incurred on the number of notifications sent.
Get in touch
Office Address
37 Dao Duy Anh, Phu Nhuan Dist., HCM